A new Graphic Perfume
Participated to the competition held by Zadig & Voltaire to redesign the graphics of their bottles perfumes, without changing the design and shape of the bottle.
ZADIG&VOLTAIRE, A "FOREVER YOUNG" STATE OF MIND BRAND, EXUDES EFFORTLESS, CHIC, ROCK & CASUAL STYLE.
ROCK IS AN ATTITUDE. MUSIC, A STYLE IN YOUR BLOOD. ZADIG&VOLTAIRE IS ROOTED IN FRENCH LITERARY HISTORY. ITS STYLE IS INSPIRED BY PARISIAN STREET AND BY VOLTAIRE’S HERO, ZADIG. FEEL FREE TO EXPRESS YOURSELF WITH NO CONSTRAINTS: "ART IS TRUTH".
Keeping the nature of rock and roll and the DNA of Zadig & Voltaire I decided to design two different bottles, one for Him and one for Her. This difference is made by keeping the same design but invert the colours. The reason I did so is that men and women have the same interests and value, they are very similar in many ways, but each one wants to keep their identity in some way and be different in the world. Same but different.